Operation Ready.
Business Ready? 

We help our clients expand, scale and grow sustainably - enabled by technology, finance and legal. 

Digital Transformation CHAT GPT

We help our clients reinvent for the digital age. From 1) creating strategic digital presence to 2) implementing artificial intelligence (AI) automation by integrating AI software into business, we work with digital and business experts to improve market presence, increase leads and conversion.

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Financial Management 

Financial management is a critical function for businesses looking to achieve sustainable growth and profitability. We specialize in providing a range of services that help businesses achieve their objectives. This includes:
1) Deal-making: we align business models to create the value for shareholders

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2) Merger and Acquisition services:  we broker M&A (mergers and acquisitions) deals by connecting exceptional buyers and sellers to facilitate successful transactions. Our meticulous approach involves understanding the unique needs and goals of both parties, conducting thorough due diligence, and leveraging our expertise in deal structuring and negotiation.

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SIMPLIFICATION PROCESS

Navigate through complexities. Instead of complicating business matters with professional terms, we help our clients to understand our growth and transformation process and strategy easily via our simplification process. Our motto is: anybody who reads it must understand it.

VALUE MATRIX

Create value that matters. Not all value are created equal. With our value matrix that uses deep empirical insights, we help our clients create value that truly mattered to key stakeholders. This in turn, increases the company’s valuation to aid in fundraising for business.

REGULATORY DIAGNOSTIC

Build a scalable strutcure. With our regulatory diagnostic tool, we help you build a legal corporate structure that 1) protects you from potential legal issues 2) aids you in scaling the business internationally quickly and affordably. 

DIGITAL TOTALITY

Leverage on digital. Using our digital totality tool, we help you pinpoint and create strategic digital presence within your industry. This tool helps you to identify how you can increase your value in marketing and sales via web presence, AI automation, or web 3.0. 

  We Align Our Interest With Your Success

Our Outcome Driven Track Record

> US$600M*

of capital allocated in the last 3 years. *capital amount include funds allocated from both deal advisory and transaction advisory

> 36,000*

hours saved from trying to scale or raise funds internally. *Based on the average advisory period of 3 months with an average of 8 hours of time spent daily

> 50 

Satisfied customers who have used our deal or transaction advisory services. We work almost entirely on word of mouth. 

What Do You Need Today?

Digital Transformation

We assess, propose and develop machine learning and artificial intelligence plan to improve your efficiency or increase your sales such as integrating AI softwares into your business

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Deal Making

We align what investors want with what you have; design a fundraising execution plan and match you up with the right investors so you can fundraise successfully

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Our story

Outcome Driven.  Maximum Value. 

Hyrule is a Singapore-based transaction advisory firm that provides knowledge and expertise on mergers and acquisitions, as well as AI integration, to help businesses navigate the rapidly changing marketplace. With a strong focus on value creation, Hyrule assesses a company’s needs and offers practical recommendations and optimal solutions to drive maximum deal value. By leveraging machine learning and artificial intelligence, Hyrule empowers businesses to enhance efficiency, boost sales, and achieve sustainable growth through AI integration. Understanding the challenges faced by businesses in allocating time and resources for these activities, Hyrule provides expert guidance to navigate the dynamic marketplace. Their experienced professionals conduct thorough assessments, propose tailored plans, and offer comprehensive end-to-end support, enabling businesses to successfully undergo transformative processes. Partnering with Hyrule ensures businesses receive the strategic expertise needed to thrive in today’s rapidly changing business landscape.

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Valerie Chai 

Business Stategy and Finance 

With an acute sense of business, Valerie has advised and helped businesses of different sizes across different industries scale sustainably. Specializing in strategic corporate finance and digital automation, she believes that one must first understand the objective of the business and the struggles that customers are facing with the products or services. Graduated as a scholar with First Class Honours, Dean List, C.H. Wee Gold Medal from Nanyang Business School, she moved on to complete her post-graduate with High Honours for Advanced Valuation in New York University Stern Business School. She is also certified in Machine learning for Business Application in Massachusetts Institute of Technology.

Chrisytopher Huang

Legal and Accounting

With solid finance and commerce experience and competency, Christopher has advised and acted for various multi-national professional services firm, regional industry leaders, SMEs and pre-IPO companies in matters relating to corporate restructuring, negotiation and tax savings. He deploys his affinity for numbers and finance in legal practice, offering a multi-faceted perspective that lends itself towards a practical and commercially-centric approach. Known as the closer, he always gets things done, efficiently and effectively.

Craig Neo

Digital Solutions and Technology 

Craig brings over 15 years of digital experience to the table. He has a canny sense for understanding business processes, goals and needs before diving into design and technology. Companies have been able to draw on his deep knowledge of technology to implement concepts into viable solutions. He is that rare “T-shaped” talent recognised by the industry for being a consultant, developer and UX/UI practitioner all rolled into one.

Ben Qwek

Branding and Design

Ben is backed by more than 15 years of experience and has done work on projects for companies such as PUMA, Twitter, Express VPN, SEA Group, Guinness, Klaytn, Shopee and Google. With his past experience in proejcts that straddle between mainstream illustration and a flair of street edge, he was able to advise and strategize for his clients on how they can brand or rebrand themselves for better conversion and get a better return on their branding investment.

Andy Choi

Fund Management

Andy possesses over 10 years of valuable experience in Investments and Fund Management. He previously served as the Executive Director and Chief Executive Officer of a Registered Fund Management Company. With his expertise, he has successfully overseen and launched various Cayman/VCC Fund structures by working closely with Asset Managers from different jurisdictions across the Asia Pacific region. He holds a Bachelor of Mechanical Engineering degree and is a member of the CFA Society of Singapore. Additionally, he recently completed an Executive Business Analytics course with the Wharton Business School.

Neo Sing Hwee

Risk Management and Technology

Sing Hwee has more than 20 years of experience in providing risk management, business process and performance improvement, internal controls and business advisory services to clients in various industries, including organisations in both public and private sectors. He regularly contributes articles in Business Times and professional journals on areas relating to corporate governance, internal controls and risk management. He also regularly conducts talks and seminars on corporate governance, internal audit and risk management for professional institutions like SID, ISCA, IIA, SIAS, CPA Australia, etc.

Christopher Quek

Fundraising and Investors Relations

Christopher has gained over 25 years of entrepreneurial and investing experience and was also a pioneer in the 2000 dot.com era in SEA, running his own eCommerce store in Malaysia and Singapore. Being serial entrepreneur in nature, he further dabbled into education centers and invested in various startups as an angel investor while managing financial instruments for his family.  Chris is a thought-leader in the Startup ecosystem as he provides commentaries to Todayonline, CNBC, The Business Times, e27 and TechInAsia. He also co-founded IMPACT SEA, a podcast focusing on Impact Investing discussions across SEA.

Get In Touch

Get in touch

Address:
20 Cecil St, #10-03 PLUS, Singapore 049705