How To Improve Digital Presence For Your Brand?

Improve Digital Presence: We have consolidated the most common digital marketing tools that companies use to improve their digital presence.

1. SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization, and it’s a type of internet marketing that helps websites increase their rankings in search engines like Google, Bing, Yahoo, etc. SEO techniques help businesses get more traffic from targeted keywords. If you’re looking to improve your website’s visibility in search results, then SEO is definitely a good option.

2. SEM (Social Media Marketing)

SEM is a method of promoting products or services using social media platforms like Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, LinkedIn, and others. SEM includes both paid and unpaid methods. Unpaid means using free tools like social media sharing buttons, while paid refers to hiring someone to manage your social media accounts and use paid advertising.

3. SMM (Social Media Marketing) 

SMM is a combination of SEO and SEM. This technique uses both paid and unpaid strategies to promote brands across different social networks. SMM is often used to build brand awareness, engagement, and credibility.

4. PPC (Pay-Per-Click Advertising)

PPC ads are advertisements that appear at the top of search engine results pages. Advertisers bid on keywords they want to target, and pay only when users click on their ad. PPC ads offer maximum control over where and how your ad appears. However, PPC ads are not effective unless you have enough traffic.

5. Email Marketing

Email marketing is a way of sending out regular emails to customers about upcoming events or promotions. You can send these automatically, or hire someone to do it for you. Either way, email marketing offers a low cost per acquisition compared to other forms of digital marketing.

6. Content Marketing

Content marketing is a lot like blogging, except instead of writing blog posts, you create content in the form of images, videos, infographics, white papers, ebooks, webinars, etc. This kind of content gets sent out via social channels, emailed to potential customers, and shared on websites and blogs. While there are many ways to create content, we help our clients streamline this time consuming process via machine learning and artificial intelligence .

7. Conversion Rate Optimization

CRO is the practice of optimizing your site or app to convert more visitors into paying customers. CRO involves testing different versions of your landing page, changing text, colors, layout, and more.

While these are commonly used tools, a sound strategy is critical to send a key message that is not confusing and prompt action from the consumer. We specialised in helping consumers improve their digital presence and have been able to help big companies such as Alibaba Group, Lancome, Lego, Manulife, SISTIC, Puma, JD.com, KPMG etc with digital marketing content. Contact us at Ask@hyruleadvisory.com